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Getting paid by platforms

How much do platforms take from fan payments? YouTube, Instagram, Facebook, TikTok, X and Snapchat

By the Tallyterms editorsPublished 13 November 2026Last updated

Checked YouTubeTikTokInstagramFacebookSnapchat

On this page
  1. How do the platforms compare?
  2. How much does YouTube take from Super Chat, Super Thanks and memberships?
  3. How much does Facebook take from Stars and subscriptions?
  4. How much does Instagram take from gifts and subscriptions?
  5. How much does TikTok take from LIVE Gifts and Subscription?
  6. What about X and Snapchat?
  7. What does a creator keep from $10?
  8. Checklist: before you switch on fan payments
  9. Frequently asked questions
  10. Sources

The rule

YouTube pays 70% of Super Chat, Super Stickers, Super Thanks and memberships after tax and fees. Instagram currently takes 0% of subscriptions; Apple and Google take 30%. TikTok Subscription pays 70% after app store fees. Meta pays $0.01 per Star. TikTok publishes no Gifts percentage.

Checked Primary sources

This is general information, not financial or tax advice. Check the linked official sources or ask a qualified accountant or tax adviser.

Key facts

  • YouTube pays creators 70% of Super Chat, Super Stickers, Super Thanks and channel membership revenue, calculated after taxes and fees.
  • For Supers and Super Thanks bought on iPhone, YouTube calculates the 70% after App Store fees.
  • Meta pays $0.01 USD for every Star used on Facebook content, and Instagram pays the same per Star in gifts on reels.
  • Instagram says its own share of subscriptions is currently 0%, while Google and Apple collect 30% on in-app purchases.
  • Meta may take up to 30% of Facebook fan subscriptions, and app store fees come out of Meta's share first.
  • TikTok Subscription pays 70% after app store fees, with a bonus of up to 20% that brings the maximum to 90%.
  • TikTok does not publish a percentage for LIVE Gifts; its Rewards Policy calls Diamonds a measure of popularity.
  • Snapchat's creator gifting program ended on 10 February 2025.

This page covers money a fan pays inside the app: tips, gifts, paid stickers and monthly subscriptions. Ad revenue and bonus programs are not fan payments; their entry thresholds are in monetization requirements by platform. Tools outside the platforms, such as Patreon and Ko-fi, are compared in Patreon, Ko-fi and Buy Me a Coffee fees. Every figure below comes from the platform's own help centre, creator site or terms, opened on 13 November 2026. Where a platform does not publish a number, this page says so.

How do the platforms compare?

Checked "Creator share" is what the platform's own page states. Platforms are listed alphabetically.

Checked

Platform Feature Creator share, or what is published Eligibility basics Source
Facebook Stars $0.01 USD per Star used, minus deductions such as refunds, chargebacks and card processing fees 500 followers for at least 30 consecutive days; Partner Monetization Policies; a country where Stars is available Stars Streamer Terms, Facebook Stars
Facebook Subscriptions Meta takes up to 30%; app store fees come out of Meta's share first 10,000 followers or 250+ return viewers, plus 50,000 post engagements or 180,000 watch minutes in the last 60 days; invite-only outside listed countries Fan Subscription Creator Terms, Subscriptions
Instagram Gifts (Stars on reels) $0.01 USD per Star received; Instagram's share is taken when the viewer buys Stars and varies by pack; app store fees "typically 30%" Professional account, 18+, 500 followers, payout account, an eligible country Instagram Help
Instagram Subscriptions Instagram's share "currently at 0%"; Google and Apple collect 30% on in-app purchases 18+, 10,000 followers, an eligible country About Subscriptions, eligibility
Snapchat Gifts in Story replies Program ended on 10 February 2025 Not applicable Snap Creator Terms
TikTok LIVE Gifts No percentage published. Diamonds measure popularity; rewards weigh several factors 18+ to go LIVE and to send or receive Gifts (19 to send Gifts in South Korea) Rewards Policy, LIVE Safety Guide
TikTok Subscription 70% after app store fees; bonus of up to 20%, maximum 90% 18+, 10,000 followers and 100,000 video views in the past calendar month, or LIVE eligibility (as announced in September 2024) Creator Academy, TikTok newsroom
X Subscriptions Not restated on this page See X's own help centre X Help Center
YouTube Super Chat and Super Stickers 70% of revenue confirmed by Google, after local sales tax and App Store fees on iOS YouTube Partner Program, 18+, a supported country, Commerce Product Module accepted YouTube Help, eligibility
YouTube Super Thanks 70% of revenue recognized by Google, after taxes and fees, including App Store fees on iOS As for Super Chat, and not a music channel under SRAV YouTube Help
YouTube Channel memberships 70% after applicable taxes and fees 500 subscribers, 3 public uploads in 90 days, and 3,000 long-form watch hours in 365 days or 3 million Shorts views in 90 days; 18+ YouTube Help, eligibility

Two patterns stand out. YouTube and TikTok Subscription state a percentage. Meta's gifts state a fixed payment per Star instead, so the platform's cut depends on what the fan paid for the Stars, which the creator does not see in the per-Star rate.

How much does YouTube take from Super Chat, Super Thanks and memberships?

YouTube pays 70% of net revenue across all four fan funding features. Its partner earnings overview says YouTube will pay "70% of net revenues from channel memberships, Super Chat, Super Stickers, and Super Thanks", once you accept the Commerce Product Module (YouTube Help).

The wording on what comes off first differs by feature:

  • Super Chat and Super Stickers: "The 70% is calculated after local sales tax and App Store fees on iOS are deducted" (YouTube Help).
  • Super Thanks: the 70% is calculated "after taxes and fees are deducted (including App Store fees on iOS)" (YouTube Help).
  • Channel memberships: "70% of membership revenue after applicable taxes and fees are deducted". An MCN may take an extra share, so the result can be lower than 70% (YouTube Help).

All three pages say transaction costs, including credit card fees, are "currently covered by YouTube". The practical reading: a Super Chat bought on the web has tax removed before the split; one bought in the iPhone app also has the App Store fee removed first, so the same price leaves the creator less. YouTube does not state the App Store fee rate on these pages.

Eligibility differs too. YouTube's eligibility page lists Super Chat, Super Stickers and Super Thanks for channels in the Partner Program that are 18 or older, live in a supported country and have accepted the Commerce Product Module. Super Thanks also excludes music channels under SRAV. Memberships add their own bar: 500 subscribers, 3 public uploads in the last 90 days, and 3,000 qualified long-form watch hours in 365 days or 3 million qualified Shorts views in 90 days. A channel set as made for kids cannot offer memberships (YouTube Help).

How much does Facebook take from Stars and subscriptions?

Stars pay a flat rate. Meta's Stars Streamer Terms set the creator's revenue share at "$0.01 USD for every Star sold by Meta and used by a User", minus deductions for fraud, policy violations, bad debt, chargebacks, refunds, credit card processing fees and other third party fees (Stars Streamer Terms). Meta's creator site puts it more simply: for every Star "you earn 1 cent from Meta". To receive Stars you need 500 followers for at least 30 consecutive days, must pass and stay compliant with the Partner Monetization Policies, and must live where Stars is available (Facebook Stars).

Meta does not state on these pages what a fan pays for a pack of Stars. The per-Star rate fixes your side of the sale; Meta's margin is whatever the fan paid above it.

Subscriptions use a percentage. The Fan Subscription Creator Terms say Meta "may deduct for itself a revenue share of up to 30%" of fan subscriptions that began on or after 1 January 2020, and that Meta "will first deduct revenue shares, fees, and charges by Apple, Google, or other platforms from Meta's own revenue share". Meta's own example: if Meta's share is 30% and other platforms' fees are 15%, Meta keeps 15% and the creator's share is 70%. The terms also allow Meta to change the split with 30 days' notice (Fan Subscription Creator Terms).

Eligibility for Facebook subscriptions: 10,000 followers or 250+ return viewers, and in the last 60 days either 50,000 post engagements or 180,000 watch minutes. Outside the listed countries, subscriptions are invite-only (Subscriptions).

How much does Instagram take from gifts and subscriptions?

Gifts. Viewers buy Stars and send gifts on reels. Instagram pays "$.01 USD for every star received from fans", monthly. Its help page explains where its share comes from: "Instagram takes a share of revenue at the time a viewer purchases Stars", the share "will vary depending on the size of the Stars pack", and the app store's in-app purchase fees, "typically 30%", also come out of the pack price. Facebook Stars and Instagram gifts are separate: a Facebook Stars balance cannot be used to send gifts on Instagram (Instagram Help).

To earn from gifts you need a professional account, must be 18 or older, need at least 500 followers, must meet the Partner Monetization Policies and Content Monetization Policies, and need a payout account. Collaborative posts and accounts that mainly post content focused on children cannot receive or earn from gifts. A gift sent before you set up a payout account shows who sent it, but earns you nothing.

Subscriptions. Instagram's page states it plainly: "Instagram's revenue share is currently at 0%. Google and Apple collect 30% in fees for in-app purchases." Followers subscribe through an in-app purchase on their phone (About Instagram Subscriptions). Note the word "currently". A price change applies only to new subscribers.

Eligibility: 10,000 followers, 18 or older, compliance with Meta's monetization policies and the Instagram Subscriptions Terms of Use, and residence in one of the listed countries. Accounts that mainly post content focused on children are excluded (Instagram Help).

How much does TikTok take from LIVE Gifts and Subscription?

LIVE Gifts. TikTok does not publish a percentage. Its Rewards Policy says popularity "is measured through TikTok's allocation of a Virtual Item known as a Diamond", and that LIVE reward payments may weigh Diamonds collected, LIVE duration, new unique followers gained while LIVE, viewer engagement, the number of days you went LIVE, your league or ranking, and the quality and safety of the content. It does not say how those factors are weighted. Payments are calculated in US dollars; transaction fees and exchange rates are shown before you request a payment, and minimum and maximum limits may apply (Rewards Policy). So for gifts, the honest answer to "how much does TikTok take" is: TikTok's policy pages do not say.

On age, TikTok's LIVE Safety Guide says creators must be 18 or older to go LIVE and people must be 18 or older to send and receive LIVE Gifts, 19 to send Gifts in South Korea (LIVE Safety Guide).

Subscription. Here TikTok does publish a split. "After app store fees, you'll receive 70% of the revenue share", with a chance of "an additional 20% bonus, bringing the maximum profit-sharing to 90%". The bonus needs over 10,000 followers, over 100,000 video views in the last calendar month, adherence to TikTok's terms and guidelines, and sub-only videos: the first one this month if you have never posted one, otherwise at least three valid ones. Eligibility is evaluated each month. Prices run from $2.99 to $99.99 a month, with $5.99 as the default, and subscribers pay in their local currency (Creator Academy).

To offer Subscription at all, TikTok's September 2024 announcement says creators must be 18 or older, in good standing, with at least 10,000 followers and 100,000 video views in the past calendar month, or meet specific LIVE eligibility requirements (TikTok newsroom). TikTok Studio walks you through the current requirements when you tap Join Subscription.

What about X and Snapchat?

X runs Subscriptions, where followers pay a creator monthly. This page does not restate X's revenue share; read it on X's own help centre before relying on a number. X's entry rules for Subscriptions are in monetization requirements by platform.

Snapchat no longer has in-app fan payments. Its Creator Terms say "the creator gifting program is ending on February 10, 2025" and that creators can no longer receive gifts in replies after that date (Snap Creator Terms).

What does a creator keep from $10?

A worked example from the published rules above, before tax and before any payout fee. Where a rule depends on a number the platform does not publish, the row says so.

Payment How the platform states it Creator receives
YouTube Super Chat, $10, bought on the web 70% after local sales tax 70% of $10 after tax: $7.00 if no sales tax applies
YouTube Super Chat, $10, bought on iPhone 70% after sales tax and the App Store fee Less than $7.00; YouTube does not state the fee rate
Facebook or Instagram, 1,000 Stars received $0.01 USD per Star $10.00, minus any listed deductions on Facebook
Instagram subscription, $10, in-app 0% to Instagram, 30% to Google or Apple $7.00
Facebook subscription, $10, with a 15% app store fee (Meta's own example) Meta's share up to 30%, store fee taken from it $7.00 if Meta takes its full 30%
TikTok Subscription, $10 70% after app store fees, up to 90% with the bonus 70% to 90% of what is left after the app store fee; TikTok does not state the fee
TikTok LIVE Gifts, $10 of Coins No percentage published Not calculable from TikTok's pages

The useful comparison is between percentage splits and per-Star rates. A $10 subscription on Instagram and a $10 Super Chat on the web both leave $7.00. With Stars, the $10.00 figure is what 1,000 Stars pay you, not what the fan spent to send them.

When the money arrives, and the minimum balance before it does, is covered in creator payout thresholds and schedules.

Checklist: before you switch on fan payments

  1. Check the age rule. Every feature above with a stated age requires 18 or older, and TikTok requires 19 to send Gifts in South Korea.
  2. Read the share wording for your feature, not the platform. YouTube applies 70% to Super Chat, Super Stickers, Super Thanks and memberships, but Facebook uses a per-Star rate for Stars and a percentage for subscriptions.
  3. Expect less from iPhone purchases where the platform says so. YouTube removes App Store fees on iOS before its 70% for Supers and Super Thanks. Instagram says Apple and Google take 30% of subscriptions.
  4. Set up the payout account first. Instagram says a gift sent before you have one earns you nothing.
  5. Watch the words "currently" and "up to". Instagram's 0% on subscriptions is "currently", YouTube covers card fees "currently", and Meta's subscription cut is "up to 30%" with 30 days' notice of changes.
  6. Do not quote a TikTok gifts percentage. TikTok's policy pages do not publish one, so any figure you see elsewhere is not from TikTok's terms.

Frequently asked questions

Does YouTube take 30% of Super Chat?

Yes, of the net amount. Creators get 70% of Super Chat and Super Stickers revenue confirmed by Google, calculated after local sales tax and, on iOS, App Store fees.

How much is one Star worth to a creator on Facebook and Instagram?

$0.01 USD. Meta's Stars Streamer Terms and Instagram's gifts page both state that rate per Star.

Does Instagram take a cut of subscriptions?

Instagram says its own share is currently 0%. Google and Apple collect 30% in fees for in-app purchases.

What percentage does TikTok take from LIVE Gifts?

TikTok does not publish one. Its Rewards Policy calls Diamonds a measure of popularity and lists the factors it may weigh for LIVE rewards.

What share does TikTok Subscription pay?

70% after app store fees, with a possible bonus of up to 20% that brings the maximum to 90%.

Can Snapchat creators still receive gifts?

No. Snap's Creator Terms say the creator gifting program ended on 10 February 2025.

Sources

All opened on 2026-11-13.

Written by the Tallyterms editors. Each rule links its primary source, opened on the date shown; how that works is in the editorial policy.