About Tallyterms
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On this page
In short
Tallyterms is a reference for creators who run their channel as a small business: platform pay, brand deals, music rights, strikes, tax and tools. The Tallyterms editors publish it, link every rule to its source and give no legal, tax or financial advice.
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It is written for creators, UGC creators and creator-freelancers. Each rule links the platform, regulator, statute or tax authority that sets it, with the date that page was checked.
What does Tallyterms cover?
Five subjects. The guides index lists every guide under them, and the home page groups them the same way.
| Subject | What the guides cover |
|---|---|
| Getting paid by platforms | Monetization programs and their eligibility thresholds, and the affiliate and shop programs platforms run for creators |
| Brand deals, creator side | Pricing a sponsored post from your own numbers, usage rights and ad codes, and the contract clauses to read before you sign |
| Rights and account standing | Which music a paid or business post may use; strikes, how long they last, what they block and how to appeal |
| Creator money admin | Tax on gifted products and paid deals, and what platforms report about creators to tax offices |
| Owned audience and tool stack | What follower data a platform lets you export, moving an audience to email lawfully, and what each job in a one-person creator business costs in tools |
What does Tallyterms not cover?
- Which social media scheduler to buy, or rankings of any tools. Scheduler prices appear in one place only: the scheduling row of the tool-stack guide, described below.
- Growth tactics: algorithm advice, posting-time tips or ways to raise reach.
- Country-by-country comparisons of advertising-disclosure law. A guide that touches disclosure points to the platform's own label tool and to the regulator's own page, and stops there.
- AI tools, and the labels platforms put on AI-generated content.
- Rules on running several accounts or automating posting.
- Glossaries of platform metrics.
- Contracts between social media freelancers or agencies and their clients. The contract guide covers the creator and the brand.
- Advice on your own contract, tax return or strike. See the section on advice below.
Who publishes Tallyterms?
The Tallyterms editors. Every guide carries that byline and no personal name. The byline claims no first-hand experience: no guide says "we tested", presents a creator's story as its own or reports a reader survey. There are no ratings, reviews or testimonials on the site.
A guide is built from material a reader can check:
- the rule, quoted or summarised from the page that sets it, with the date that page was read;
- checklists derived from those rules;
- tables of documented facts, each fact linked to its source;
- worked examples shown in full, with any hypothetical input labelled as such, so you can recompute them with your own numbers.
The editorial policy sets out how sources are chosen and dated, how prices are read and how corrections are made.
Is Tallyterms legal, tax or financial advice?
No. Nothing on this site is legal, tax or financial advice. Guides on contracts, music rights, account standing, platform pay, pricing and tax are general information. Each names the platform or country it covers, links the source of every rule it states and shows the date that source was checked. Each of those guides says so in a notice under its title.
Platform programs, tax thresholds and reporting rules can change after the checked date. The answer for your case also depends on where you live and are taxed, how your business is set up and what your contract says. Before you file a return, sign a deal or contest a copyright claim, ask a lawyer, accountant or tax adviser qualified where you live.